The New Face of World-Class Public Relations

The New Face of World-Class Public Relations

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For as long as I’ve been in public relations (and maybe longer), the industry has been dominated by a handful of large agencies serving general markets, along with many smaller, boutique agencies. As a member of the latter group, we saw an opportunity at the top level for another world-class public relations player; one that […]

How Storytelling Can Build a Strong Brand for a B2B Company

How Storytelling Can Build a Strong Brand for a B2B Company

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“Storytelling” is the strategic buzzword for talking about building your reputation, but it’s often misunderstood by those trying to incorporate it into their corporate communications. This episode of The B2B Marketing Minute, with Dave Richardson, Impress Labs’ managing partner in San Francisco, answers these questions: What do you mean by “storytelling for a B2B brand”? […]

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Special Event – Content Marketing Nation: State of the Union
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Content marketing is all the rage with up to 95% of B2B industries budgeting for content creation. The same trends are happening in the B2C world and the similarities don’t end there. Sadly, about 98% of both B2B and B2C do a horrible job in the rush to stay up with the latest hype, and end […]

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