PHOENIX – Feb. 1, 2017 – Impress Labs, the technology division of Kiterocket LLC, a world-class PR and creative marketing agency, today announced the hire of Eric Lawson to its fast-growing semiconductor and IoT practice. Lawson brings nearly 20 years of technology and consumer PR experience, most notably at Microchip Technology, where he led the global […]
The theme for SEMICON West 2016 was “definitely not business as usual,” as SEMI set out on a four-year journey to retool itself to adapt to a major industry shake-up marked by consolidation and the emergence of a connected world. Meanwhile, in the next hall over, Intersolar North America 2016 has come into its own […]
Regardless of industry, marketing doesn’t fundamentally change. It’s about your customer’s goals. Life sciences is an industry in which bringing marketing’s tools up to date is a slower process because of the reluctance to cross paths with regulations. While understandable, this is an outdated way of thinking. There are many life science companies using newer […]
This week, the B2B Marketing Minute by Impress Labs looks at how the semiconductor industry is changing as digital makes deep impact. Traditionally, most of the top semiconductor companies are 5 to 10 years out of sync with best marketing practices. However, Sander Arts, Chief Marketing Officer at Atmel, has bucked that trend. In this […]
How you look at deep technology is important. B2B marketing gets a justified reputation for being a late adopter. That’s good and bad—bad for the late-to-the-game marketing professionals, but great for those willing to evolve. In this episode of B2B Marketing, Martijn Pierik, Impress Labs’ managing partner in the Phoenix office, talks about how the […]
SAN FRANCISCO — February 10, 2015 — Impress Labs, a brand driven communication agency specializing in life science, semiconductor, and solar companies, announced that Tor “Solar Fred” Valenza has joined the company as its in-house chief marketing officer for its dedicated solar practice. As part of the agreement, Valenza will integrate his strategic solar marketing […]
The Low-Hanging Fruit of Social Media If you’re new to social media, and don’t know where to start, just look around you. Your employees would be the perfect resource to tap into. Click here to read our tips on how to leverage your employees in building up your social media presence.
You have more in common with a search engine than you think… Just like any Internet user, search engines prefer websites that have great usability and user experience. Regular SEO audits allow businesses to check their websites’ health and visibility to ensure top performance and happy visitors. Check out our tips for a do-it-yourself SEO […]
Tip of the Week: Did you know that while last year, 93% of B2B marketers use content marketing, only 42% thought their campaigns were effective? That’s because there’s more to content marketing than being a line item in an overall marketing plan. Click here for our tips on how to make your content marketing effective.
Tip of the Week: Did you know 23.6% of emails are opened in the first hour? That’s why timing your email marketing blasts correctly is critical to the success of your campaign. Read our tips here.