How Our Merger with Duo PR Creates a Modern PR Agency Focused on B2Me Marketing

How Our Merger with Duo PR Creates a Modern PR Agency Focused on B2Me Marketing

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Today’s announcement of Impress Labs’ merger with Duo PR under a new entity, KiteRocket LLC, marks an exciting new chapter in the life of the company Dave Richardson and I started 11 years ago (see the press release below for details). Since then, public relations has changed dramatically and widened its scope. The mobile revolution, […]

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The Changing Nature of B2B Marketing

The Changing Nature of B2B Marketing

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How you look at deep technology is important. B2B marketing gets a justified reputation for being a late adopter. That’s good and bad—bad for the late-to-the-game marketing professionals, but great for those willing to evolve. In this episode of B2B Marketing, Martijn Pierik, Impress Labs’ managing partner in the Phoenix office, talks about how the […]

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