SolarCity’s ‘How Energy Gets to You’ Videos Chart New Territory in Solar Marketing

SolarCity’s ‘How Energy Gets to You’ Videos Chart New Territory in Solar Marketing

SolarCity has a flair for quirky marketing. Last year’s bizarre “At Home With Ra” six pack of video spots went viral, garnering millions of YouTube views. But the latest visual storytelling from Musk, Rive & Co. is unlike anything I’ve seen in the sector. Using meticulously crafted—and likely expensive—cut-paper, stop-motion animation, the “How Energy Gets […]

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Looking (Ahead) at Content Marketing Trends in 2015

Looking (Ahead) at Content Marketing Trends in 2015

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As the number of days remaining in 2014 shrank, the amount of articles predicting trends or events for 2015 seemed to rise in inverse proportion. The surge has continued as the new year begins. The prognosticators in the world of content marketing are among those riding the trend outlook wave. Jayson DeMers is nothing if […]

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Advice From the Other Side: Make Your Job Easier By Making the Editor’s Job Easier

Advice From the Other Side: Make Your Job Easier By Making the Editor’s Job Easier

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It’s an all-too-familiar refrain: Public relations person sends generic pitch for client to editor, editor starts to read pitch, editor snorts that topic or company has nothing to do with his publication’s coverage area, editor hits delete or shoots brusque reply to PR contact, client loses, account executive and agency look the fool. As someone […]

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