A Guerrilla Solar and Renewable Energy Advocacy Plan in the Age of Trump

A Guerrilla Solar and Renewable Energy Advocacy Plan in the Age of Trump

It’s official: Donald Trump is now POTUS, and he wasted no time unveiling a pro-fossil fuel energy agenda that omits any mention of solar, wind and other renewables—as if they weren’t the leading U.S. energy job creators today. Sad. The good news is that solar, wind and other renewables are increasingly cost-competitive and replacing fossil […]

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Dear Solar Communicators: Under Trump, Our Work Is More Important Than Ever

Dear Solar Communicators: Under Trump, Our Work Is More Important Than Ever

Dear Solar Advocates and Communicators, Considering Donald Trump’s negative commentary on solar and climate change, it’s clear that the President-elect is misinformed about solar energy’s costs, benefits, and its support among Democrats, Republicans and independents. In fact, a recent Pew Research poll shows that 89% of Americans favor expanding the use of solar energy to […]

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Alphabet Soup: A Short List of Essential Acronyms and Definitions for Solar Newbies

Alphabet Soup: A Short List of Essential Acronyms and Definitions for Solar Newbies

At Impress Labs, we like to say that we “speak solar,” and that includes our summer intern, Rachael Carroll. Joining us in June, Rachael had to quickly get up to speed on the solar industry’s alphabet soup of acronyms, initialisms and terms. Realizing that there are many new people joining the solar industry, we asked […]

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Video: When Will Solar Become Mainstream? Five Solar Experts Weigh In

Video: When Will Solar Become Mainstream? Five Solar Experts Weigh In

When will solar become a mainstream energy source? It’s a great question, so Impress Labs brought together five solar industry veterans to discuss it at “Solar Crossing the Chasm,” an off-site Intersolar North America 2016 panel session based on Geoffrey Moore’s best-selling high-tech marketing book, Crossing the Chasm. Our panelists were Bernadette Del Chiaro, executive […]

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Video: #SolarIsNow, Not the Future

Video: #SolarIsNow, Not the Future

Our team at Impress Labs conducted an informal survey of people on the street outside our offices and asked mostly college educated people to fill in the blank: “Solar energy is______.” The responses we got varied in many ways, but one answer we heard fairly consistently was that solar energy is “the future.” Given that […]

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Video: Industry Pros Share Solar Marketing Insights at GTM Solar Summit 2016

Video: Industry Pros Share Solar Marketing Insights at GTM Solar Summit 2016

One of the great things about solar conferences like the Greentech Media Solar Summit is that there are a lot of veteran solar marketers eating breakfast in one spot. With a little cajoling and coffee, you can gather them together and ask them to share their insights on a live Periscope video. This year I […]

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Installers See Speed as Key to Residential Solar Customer Acquisition and Retention

Installers See Speed as Key to Residential Solar Customer Acquisition and Retention

When solar installers vent their frustrations about controlling soft costs, a leading cause of their pain remains customer acquisition. At the recent GTM Solar Software Summit (S3), panelists from Sunrun, SolarCity, and Hawaii-based RevoluSun shared their experiences in streamlining residential sales and improving customer engagement. They revealed some important solar marketing insights on where they […]

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Is It Time to End the War of Solar-Utility Words?

Is It Time to End the War of Solar-Utility Words?

I recently had an exchange on Twitter about the war-of-words-like messaging that we’re seeing in solar headlines and other content, mostly having to do with state net metering battles. Here are a few examples with conflict-related words highlighted in bold: Battles Over Net Metering Cloud the Future of Rooftop Solar California’s Solar Industry Fights Back […]

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Jigar Shah, Danny Kennedy, and David Crane are Catching the Sun

Jigar Shah, Danny Kennedy, and David Crane are Catching the Sun

Dear Solar Marketing Think Tank Members, We’re thrilled to announce and support the theatrical release of the new documentary by Shalini Kantayya, Catching the Sun. The film features solar industry leaders and champions like Danny Kennedy, Jigar Shah, David Crane and Van Jones as well as the personal stories of workers, advocates and entrepreneurs. The film […]

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A Conversation with Greentech Media’s Eric Wesoff, Part 3: Solar Acquisition and Lessons Learned from Other Industries

A Conversation with Greentech Media’s Eric Wesoff, Part 3: Solar Acquisition and Lessons Learned from Other Industries

In this final segment of this candid conversation with Greentech Media’s Editor-in-Chief Eric Wesoff, we discuss other industries that solar may parallel and how we might learn from them. If you missed the last two posts, you can read the first part here, and the second part here. Tor Valenza (TV): Are there parallels to […]

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