Impress Labs Hires PR Veteran to Support Growing IoT and Semiconductor Practice

Impress Labs Hires PR Veteran to Support Growing IoT and Semiconductor Practice

Press Release
PHOENIX – Feb. 1, 2017 – Impress Labs, the technology division of Kiterocket LLC, a world-class PR and creative marketing agency, today announced the hire of Eric Lawson to its fast-growing ...
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How to Develop a Successful PR Strategy in Asia

How to Develop a Successful PR Strategy in Asia

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More than ever, tapping into consumer and business markets in the China, Japan, South Korea, Taiwan and Southeast Asia regions is critical to the success of international companies across a ...
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The New Face of World-Class Public Relations

The New Face of World-Class Public Relations

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For as long as I’ve been in public relations (and maybe longer), the industry has been dominated by a handful of large agencies serving general markets, along with many smaller, ...
Impress Labs Celebrates 10 Years at SEMICON West/Intersolar

Impress Labs Celebrates 10 Years at SEMICON West/Intersolar

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The theme for SEMICON West 2016 was “definitely not business as usual,” as SEMI set out on a four-year journey to retool itself to adapt to a major industry shake-up ...
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How Our Merger with Duo PR Creates a Modern PR Agency Focused on B2Me Marketing

How Our Merger with Duo PR Creates a Modern PR Agency Focused on B2Me Marketing

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Today’s announcement of Impress Labs’ merger with Duo PR under a new entity, KiteRocket LLC, marks an exciting new chapter in the life of the company Dave Richardson and I ...
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Pokémon GO Is More than Just a Walk Around the Block

Pokémon GO Is More than Just a Walk Around the Block

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Unless you’ve been living under a rock during the month of July, you’ve probably heard about the newest mobile gaming phenomenon: Pokémon GO. People of all ages are taking to ...
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Live Streaming for B2B Companies

Live Streaming for B2B Companies

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Have you noticed that the latest trend to take hold in the world of social media marketing is the use of live streaming videos? Thanks to new live streaming apps, ...
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From the Trenches at CES 2016

From the Trenches at CES 2016

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Every January, the world waits in anticipation to see what nifty new gadgets will be unveiled at the annual Consumer Electronics Show (CES) in Las Vegas. This year, Impress Labs ...
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Semiconductor Industry Consolidation Shows Maturation Along Auto’s Roadmap

Semiconductor Industry Consolidation Shows Maturation Along Auto’s Roadmap

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A wave of business consolidations is currently moving through the semiconductor manufacturing industry, and analysts of all stripes agree that this is another sign of the industry’s natural maturation. Some ...
Impress Labs Teams up with SEMI High Tech U to Promote STEM Education

Impress Labs Teams up with SEMI High Tech U to Promote STEM Education

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The future of our planet is tied inextricably to technological and scientific advancements that call for a new generation of experts well versed in science, technology, engineering and math (STEM) ...
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Vlog: Life Sciences Marketing Done Right – Interview with Beth Willers of Impress Labs

Vlog: Life Sciences Marketing Done Right – Interview with Beth Willers of Impress Labs

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Regardless of industry, marketing doesn’t fundamentally change. It’s about your customer’s goals. Life sciences is an industry in which bringing marketing’s tools up to date is a slower process because ...
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New forum fosters open-source marketing and communications ideas for the solar industry

New forum fosters open-source marketing and communications ideas for the solar industry

Press Release
SAN FRANCISCO — October 14, 2015 — Impress Labs, a brand-driven communications agency for the solar and clean energy industries and other technology sectors, has launched the Solar Marketing Think Tank, an ...
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Vlog: A Semiconductor CMO Bucks the Trend and Embraces Social Media and Digital Marketing

Vlog: A Semiconductor CMO Bucks the Trend and Embraces Social Media and Digital Marketing

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This week, the B2B Marketing Minute by Impress Labs looks at how the semiconductor industry is changing as digital makes deep impact. Traditionally, most of the top semiconductor companies are ...
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The Changing Nature of B2B Marketing

The Changing Nature of B2B Marketing

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How you look at deep technology is important. B2B marketing gets a justified reputation for being a late adopter. That’s good and bad—bad for the late-to-the-game marketing professionals, but great ...
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Go Sox! And G1ve a Buck for Childhood Cancer Research

Go Sox! And G1ve a Buck for Childhood Cancer Research

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I am a die-hard Boston Red Sox fan; a card-carrying member of Red Sox Nation. And there’s nothing Red Sox fans like more than watching the Sox take on the ...
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The SEMICON West 2015 Experience, Enhanced

The SEMICON West 2015 Experience, Enhanced

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For years, SEMICON West, held each July in San Francisco, has been the jewel in the crown of semiconductor manufacturing industry expositions. First held at the San Mateo Fairgrounds in ...
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Video: Impress Labs’ “@SolarFred” Talks About Solar Social Media with SolarPV.TV

Video: Impress Labs’ “@SolarFred” Talks About Solar Social Media with SolarPV.TV

Blog Inspiration Tip of the Week Video
If you’re in the solar industry, Intersolar in San Francisco is the place to be in July. Much of the solar media is there, including SolarPV.TV’s Christian Roselund, who stopped ...
How Storytelling Can Build a Strong Brand for a B2B Company

How Storytelling Can Build a Strong Brand for a B2B Company

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“Storytelling” is the strategic buzzword for talking about building your reputation, but it’s often misunderstood by those trying to incorporate it into their corporate communications. This episode of The B2B ...
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The Digital Cake: Choosing the right “ingredients” for your online marketing strategy

The Digital Cake: Choosing the right “ingredients” for your online marketing strategy

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Digital marketing is able to consistently generate results due to its unique recipe, but like baking a cake, you need the correct mix of ingredients to be successful.

Impress Labs and Unthink Solar Team Up to Form New Dedicated Solar Marketing and PR Agency

Press Release
SAN FRANCISCO — February 10, 2015 — Impress Labs, a brand driven communication agency specializing in life science, semiconductor, and solar companies, announced that Tor “Solar Fred” Valenza has joined ...
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Tech Minds Charity Golf Classic

Tech Minds Charity Golf Classic

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Make sure to check out the event in numbers To round out 2014, Impress Foundation, a nonprofit segment of Impress Labs, teed off at the inaugural Tech Minds Charity Golf ...
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Looking (Ahead) at Content Marketing Trends in 2015

Looking (Ahead) at Content Marketing Trends in 2015

Blog
As the number of days remaining in 2014 shrank, the amount of articles predicting trends or events for 2015 seemed to rise in inverse proportion. The surge has continued as ...
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Making the Most of Your Conference Opportunities

Making the Most of Your Conference Opportunities

Blog
For technology companies, participation in symposiums, conferences and trade shows is all in a day’s work. How else can you showcase yourselves as thought leaders and technology innovators? However, because ...
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Q&A with Yingli on its World Cup Sponsorship

Q&A with Yingli on its World Cup Sponsorship

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Event sponsorship is a marketing strategy that, if executed properly, can connect you with your target audiences and yield exceptional brand awareness. Sure, there’s a lot more to it than ...
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Advice From the Other Side: Make Your Job Easier By Making the Editor’s Job Easier

Advice From the Other Side: Make Your Job Easier By Making the Editor’s Job Easier

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It’s an all-too-familiar refrain: Public relations person sends generic pitch for client to editor, editor starts to read pitch, editor snorts that topic or company has nothing to do with ...
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[RECAP] Who’s Kicking Ass: 3 Mini Content Marketing Case Studies

Event
In what would prove to be a natural sequel to January’s event, Impress Labs hosted a discussion that aimed to define content marketing by way of examining successful case studies. ...
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Special Event – Who’s Kicking Ass: 3 Mini Content Marketing Case Studies
Event
Overview: Three Content Marketer’s Each Share A Little Known, But Insightful Case Study. The idea is to explore the ‘Non-Redbulls’ of the world, and dig deeper into solid content marketing, ...
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The Rules of Engagement: Creating a Corporate Blog People Want to Read

The Rules of Engagement: Creating a Corporate Blog People Want to Read

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Company blogs are rapidly becoming de rigueur for corporate websites as a critical part of content marketing programs. With the demise of the trade publications, corporations large and small and ...
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Tip of the Week

The Low-Hanging Fruit of Social Media

If you’re new to social media, and don’t know where to start, just look around you. Your employees would be the perfect resource to tap into. Click here to read our tips on how to leverage your employees in building up your social media presence.

 

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Tip of the Week

You have more in common with a search engine than you think…

Just like any Internet user, search engines prefer websites that have great usability and user experience. Regular SEO audits allow businesses to check their websites’ health and visibility to ensure top performance and happy visitors. Check out our tips for a do-it-yourself SEO audit for your website.

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The new media landscape and why you need to be involved … now!

The new media landscape and why you need to be involved … now!

Blog
This is part one of a three-part series on social media for B2B companies Social media—you can’t move one inch in the modern communications space without tripping over some buzz ...
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Tip of the Week

Tip of the Week: Did you know that while last year, 93% of B2B marketers use content marketing, only 42% thought their campaigns were effective?

That’s because there’s more to content marketing than being a line item in an overall marketing plan. Click here for our tips on how to make your content marketing effective.

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[RECAP] Content Marketing: State of the Union
Event
Last Thursday Impress Labs hosted a salon-style discussion to examine the current state of content marketing. Often regarded as little more than another marketing buzz word, Content Marketing went under ...
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Tip of the Week

Tip of the Week: Did you know 23.6% of emails are opened in the first hour?

That’s why timing your email marketing blasts correctly is critical to the success of your campaign. Read our tips here.

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Special Event – Content Marketing Nation: State of the Union
Event
Content marketing is all the rage with up to 95% of B2B industries budgeting for content creation. The same trends are happening in the B2C world and the similarities don’t end ...
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SEO — MORE THAN A BUZZWORD

SEO — MORE THAN A BUZZWORD

Blog
So you’ve gone through the seemingly endless stages of creating a website. You’ve brainstormed, mapped, wireframed, designed, programmed, tested, fixed and launched your website. But what good is a website ...
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