How to Develop a Successful PR Strategy in Asia

How to Develop a Successful PR Strategy in Asia

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More than ever, tapping into consumer and business markets in the China, Japan, South Korea, Taiwan and Southeast Asia regions is critical to the success of international companies across a broad range of industries. However, as Asian culture is so diversified, this can be a daunting task. The reality is that typical public relations (PR) […]

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The New Face of World-Class Public Relations

The New Face of World-Class Public Relations

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For as long as I’ve been in public relations (and maybe longer), the industry has been dominated by a handful of large agencies serving general markets, along with many smaller, boutique agencies. As a member of the latter group, we saw an opportunity at the top level for another world-class public relations player; one that […]

Impress Labs Celebrates 10 Years at SEMICON West/Intersolar

Impress Labs Celebrates 10 Years at SEMICON West/Intersolar

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The theme for SEMICON West 2016 was “definitely not business as usual,” as SEMI set out on a four-year journey to retool itself to adapt to a major industry shake-up marked by consolidation and the emergence of a connected world. Meanwhile, in the next hall over, Intersolar North America 2016 has come into its own […]

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How Our Merger with Duo PR Creates a Modern PR Agency Focused on B2Me Marketing

How Our Merger with Duo PR Creates a Modern PR Agency Focused on B2Me Marketing

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Today’s announcement of Impress Labs’ merger with Duo PR under a new entity, KiteRocket LLC, marks an exciting new chapter in the life of the company Dave Richardson and I started 11 years ago (see the press release below for details). Since then, public relations has changed dramatically and widened its scope. The mobile revolution, […]

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Pokémon GO Is More than Just a Walk Around the Block

Pokémon GO Is More than Just a Walk Around the Block

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Unless you’ve been living under a rock during the month of July, you’ve probably heard about the newest mobile gaming phenomenon: Pokémon GO. People of all ages are taking to the streets to hunt down Pokémon and become the very best. As a millennial at the ripe old age of 25, the success of Pokémon […]

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Live Streaming for B2B Companies

Live Streaming for B2B Companies

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Have you noticed that the latest trend to take hold in the world of social media marketing is the use of live streaming videos? Thanks to new live streaming apps, which provide a revolutionary tool to connect and engage customers, business-to-consumer (B2C) companies have rapidly integrated live streaming into their social media campaigns. Although historically slow […]

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From the Trenches at CES 2016

From the Trenches at CES 2016

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Every January, the world waits in anticipation to see what nifty new gadgets will be unveiled at the annual Consumer Electronics Show (CES) in Las Vegas. This year, Impress Labs sent me, Cameron Crowe, resident gadget aficionado, into the trenches at CES 2016 to find out what technologies were destined to be the next “it” […]

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Semiconductor Industry Consolidation Shows Maturation Along Auto’s Roadmap

Semiconductor Industry Consolidation Shows Maturation Along Auto’s Roadmap

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A wave of business consolidations is currently moving through the semiconductor manufacturing industry, and analysts of all stripes agree that this is another sign of the industry’s natural maturation. Some people fret that maturation may correspond with less innovation, and that semiconductor chips could become commodities like steel. Instead, we should expect the dynamics of […]

Impress Labs Teams up with SEMI High Tech U to Promote STEM Education

Impress Labs Teams up with SEMI High Tech U to Promote STEM Education

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The future of our planet is tied inextricably to technological and scientific advancements that call for a new generation of experts well versed in science, technology, engineering and math (STEM) to lead the way. Many of these bright minds are still being formed, so SEMI Foundation created SEMI High Tech U to encourage them to follow […]

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Vlog: Life Sciences Marketing Done Right – Interview with Beth Willers of Impress Labs

Vlog: Life Sciences Marketing Done Right – Interview with Beth Willers of Impress Labs

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Regardless of industry, marketing doesn’t fundamentally change. It’s about your customer’s goals. Life sciences is an industry in which bringing marketing’s tools up to date is a slower process because of the reluctance to cross paths with regulations. While understandable, this is an outdated way of thinking. There are many life science companies using newer […]

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