Special Event – Content Marketing Nation: State of the Union
Content marketing is all the rage with up to 95% of B2B industries budgeting for content creation. The same trends are happening in the B2C world and the similarities don’t end there. Sadly, about 98% of both B2B and B2C do a horrible job in the rush to stay up with the latest hype, and end up wasting marketing capital while adding little to the bottom line.
Join us and participate in an intimate conversation among hands-on content marketers as we look in to the Good, the Bad, and the Ugly of content marketing today. What is working, and what is just a waste of money?
This is not a presentation style event. This is for those who are in the trenches to discuss their issues with leading industry peers. This is an exchange of ideas and smart practices.
You are strongly encouraged to join the conversation by bringing your personal examples of content marketing that are Good, the Bad, or the Ugly. (By attending you agree to a gentle-persons NDA on anything discussed among your peers, e.g., everything is off the record unless otherwise noted.)
There will be several special guests participating. They include Erin Robbins O’Brien from content marketing and findability platform GinzaMetrics, Jason Miller from LinkedIn, and B2B content marketer Steve Farnsworth, among others. Tom Foremski will help guide the conversation. There will be more special guests announced running up to the event.
Cost: The evening will be hosted by Impress Labs. So, no charge for attending.
Date: Thursday, January 30th, 2014
Time: 6pm to 7pm for socializing and refreshments. 7pm to 8pm discussion (IMPORTANT: Please be thoughtful and do not arrive after 6:55pm since it will be disruptive to others.)
Location: Impress Labs, 811 Sansome St (At Pacific St.), San Francisco. (415) 395-0941
RSVP: Required if attending. Space is limited. So, please only RSVP to firstname.lastname@example.org if you are sure you can attend.