Impress Labs Hires former Fleishman-Hillard and MSLGROUP VP to Lead Agency Into Next Growth Phase
Christian Zdebel Joins Impress Labs as Managing Director
PHOENIX – June 4, 2012 –
Impress Labs, a global brand, creative and communication agency specialized in the semiconductor, solar energy and life science markets, today announced the appointment of Christian Zdebel as the company’s new managing director. Zdebel, a former senior vice president of digital and social media at MSLGROUP will oversee the client service organization for Impress’ growing portfolio of clients, and will be responsible for implementing the requisite management and technology infrastructure to support future growth.
“The marketing landscape is changing continuously, especially with the explosion of digital and social marketing,” stated Martijn Pierik, founder and managing partner of Impress Labs. “What that means for our clients is that we need to stay on top of the trends, help them capitalize on the right opportunities and protect them from all the noise that does not support their business goals. Christian’s skillset is in line with this new reality in marketing communications and brand management, broadening Impress’ service offering.”
Zdebel brings vast experience in crafting and executing digital communication strategies and campaigns for Fortune 500 brands having held senior positions at some of the world’s largest agencies. With an MBA from the Thunderbird School of Global Management and nearly a decade of experience in semiconductor marketing and public relations at AMD and Agere Systems, Zdebel is an excellent fit for Impress Labs.
“Dave and I have grown this company from the ground up and have sustained excellent growth since we started Impress in 2005,” Pierik continued. “The key to making a good company great is to employ people that are smarter than you. Christian’s understanding of our business, his strong background in digital and social media and his knowledge of best agency practices will be essential to the execution of our growth plan for the next five years.”
“One year ago we identified the need to bring in a managing director to run the day-to-day client operations and free up the management team to focus on growing the organization,” stated Dave Richardson, managing partner at Impress Labs. “Our patience has definitely been rewarded. Christian ticks all the boxes and then some. It’s a great appointment for us at a time when we are experiencing accelerated growth in our semiconductor, solar and life science labs.”
“This is a human capital business, and Impress Labs is brimming with it,” said Zdebel. “The agency occupies a leading role at the intersection of communications and technology, both places in which I feel right at home. Impress Labs is also one of the few truly global players in this field -- culturally diverse, well travelled and experienced in operating across nations and cultures. Its team has tremendous expertise in the markets it serves and the functions it performs.”
ABOUT IMPRESS LABS
The digital revolution has created a new reality in the way we communicate. Brands need a cohesive marketing communications strategy that understands how and where to communicate with target audiences, and to create a loyal following. Impress Labs is a global brand, creative and communications agency focused on helping companies in microelectronics, materials science, life science, pharmaceutical and solar industries to do exactly that. Our Creating Agents™ process specifically targets people who influence buying decisions and provides companies with a path to increased sales by sequentially focusing on brand development, creative expression, and well-executed communication strategies.