VETERAN TECHNOLOGY AND CLEANTECH JOURNALIST-BLOGGER TOM CHEYNEY JOINS IMPRESS LABS TO LEAD SOLAR ENERGY PRACTICE
PHOENIX – January 9, 2012 – Impress Labs, a global brand, creative, and communication agency for the technology, materials science, and life science industries, today announced the hiring of industry veteran Tom Cheyney as director of the company's newly formed solar energy practice. Cheyney joins Impress after a distinguished 25-year career in technology publishing, as editor-in-chief at MICRO magazine, industry blogger, and senior editor at Solar Media Ltd.'s PV-Tech.org and Photovoltaics International magazine. Impress Labs is launching a dedicated solar energy practice spearheaded by Cheyney, who is based out of Los Angeles. The new effort is an outgrowth of the company's burgeoning technology practice. Impress believes that the combination of Cheyney's expertise and experience and the agency's world-class Asia-Pacific team form a highly competitive offering.
"The hiring of Tom marks a significant and deliberate move for Impress Labs into the solar and renewable energy arena," said managing partner, Dave Richardson. "We have had a solid offering in this sector for a few years, hidden inside our technology practice. Large global companies such as SolarWorld and GT Advanced Technologies have already discovered Impress in this space. With the addition of Tom, we expect to generate broader exposure for Impress in the solar energy market."
"Impress has shown a keen interest in bringing me on board for awhile now, but I have resisted making the switch from media and publishing to PR and marketing—until now," said Cheyney. "Given the changing media landscape, where the definition and role of content providers are rapidly evolving, I'm excited to see where Impress' vision for the solar energy and renewables markets will lead. The new position offers me the opportunity to continue flexing my journalistic muscles while working in an energetic, creative environment to develop new media strategies for Impress clients and the industry as a whole."
"Impress has an appetite for identifying and developing innovative approaches for disseminating and consuming information. I'm looking forward to turning those ideas into novel, exciting offerings during the coming year," he added.